Everything You Need to Know

Aanchal Amruttulya × Pizza Heist is a unique food & beverage franchise that combines the heritage of premium Amruttulya chai with bold Pizza Heist flavours — pizza, burgers, sandwiches, and shakes. Designed for high-footfall locations across Chhattisgarh and India, it offers a dual-brand menu that attracts tea lovers and youth audiences alike.

Any aspiring entrepreneur, existing café owner, or business professional with a passion for F&B can apply. First-time business owners are welcome — we provide end-to-end training, setup support, and ongoing operational guidance. Prior food industry experience is helpful but not mandatory.

We offer three scalable models: Kiosk (100–200 sq.ft) for malls and transit hubs, Café (300–600 sq.ft) for residential and commercial zones, and Express (150–350 sq.ft) for highways and IT parks. Each model is optimised for the Aanchal Amruttulya × Pizza Heist menu mix of tea, pizza, burgers, and shakes.

Both FOCO (Franchise Owned, Company Operated) and FOFO (Franchise Owned, Franchise Operated) partnership structures are available depending on your investment capacity, location, and operational preference. Our franchise development team will recommend the best fit during your consultation.

Investment starts from approximately ₹5 lakh for the Kiosk model and goes up to ₹20 lakh+ for a full Café setup. The total includes franchise fee, interior branding, equipment, initial inventory, and working capital. Exact figures depend on city, outlet size, and model selected.

The franchise fee covers brand licensing, trademark usage, standard operating procedures (SOPs), menu rights, initial training, launch marketing kit, and access to our supply chain network. Premium plans include extended license terms and dedicated relationship management.

Most partners target breakeven within 12–24 months depending on location, model, and local demand. Kiosk formats in high-traffic areas often recover faster, while full café models deliver higher ticket sizes with a slightly longer payback period. We share realistic projections during the discovery call.

Yes. Royalty typically ranges from 5% to 6% of gross sales depending on the franchise model. A nominal marketing contribution may apply for brand-wide campaigns. All recurring fees are clearly documented in the franchise agreement with no hidden charges.

Many partners finance their outlet through business loans from nationalised and private banks. While we do not directly provide loans, we supply project reports, financial projections, and brand credentials that support your loan application with lending institutions.

Our structured program includes 7–21 days of pre-opening training at our head office covering chai brewing, pizza preparation, hygiene standards, POS operations, and customer service. This is followed by on-site setup support and ongoing quarterly reviews.

From agreement signing to grand opening, most outlets launch within 30–45 days. Kiosk formats can go live in as little as 15–20 days once location approval and civil work are complete. Timelines vary based on local approvals and fit-out complexity.

Staffing depends on the model: Kiosk outlets typically need 2–3 team members, Express formats need 3–4, and full Café models require 4–6 trained staff. We assist with hiring guidelines, role definitions, and training checklists for your local team.

Absolutely. Post-launch support includes monthly performance reviews, menu updates, seasonal campaign assets, inventory management guidance, and troubleshooting via your dedicated franchise coordinator. Premium partners receive on-site quarterly visits.

The menu spans signature masala chai, cutting chai, kulhad chai, cold coffee, and shakes alongside Pizza Heist pizzas, gourmet burgers, grilled sandwiches, and snack combos. This dual offering maximises day-part revenue from morning tea runs to evening dine-in.

Core brand items must remain standard to protect quality and brand identity. Limited local seasonal specials may be approved on a case-by-case basis in coordination with our menu development team, especially for regional festivals in Chhattisgarh.

Approved vendors and centralised supply partners provide tea blends, pizza bases, sauces, packaging, and branded consumables. Partners benefit from negotiated rates, quality audits, and standardised recipes that ensure consistent taste across every outlet.

High-footfall zones work best: main roads in Raipur, Bilaspur, and Durg, shopping complexes, college areas, IT parks, railway stations, and food courts. We evaluate your proposed site for visibility, parking, competition, and catchment demographics before approval.

Property ownership is not mandatory — a long-term lease or rental agreement is acceptable. If you already have a commercial space, mention it in your application. Our team will assess suitability for the chosen franchise model.

Territory exclusivity is available under select premium plans and subject to population density and market potential. Standard plans include radius-based protection where feasible. Specific territory terms are defined in your franchise agreement.

Standard agreements run for 5 years with renewal options upon mutual consent and performance review. Premium plans may include 7-year license terms. All legal documentation is transparent with clear renewal, termination, and transfer clauses.

You will need identity proof (Aadhaar/PAN), address proof, property details or lease agreement (if available), passport-size photographs, and a brief business profile. Our team guides you through documentation after your initial application is received.

Fill out the online application at /apply with your contact details, preferred city in Chhattisgarh, investment budget, and property availability. Our franchise development team will contact you within 24–48 business hours to schedule a discovery call and site evaluation.

Tea drives morning and afternoon footfall with high margins and low prep time, while pizza, burgers, and shakes capture evening and youth segments. Together they create an all-day revenue engine that outperforms single-category outlets in competitive high-street locations.

Operating costs include rent, utilities, staff salaries, raw materials, royalty, and local marketing. Typical food cost is maintained at 28–35% of sales through standardised recipes and vendor rates. We provide a detailed P&L template during onboarding.